They are not just a pretty camera,
They are not just a photo or a simple video,
It’s not a finger on a trigger hoping that everything
is automatically perfect.

It’s not just a cousin who has a new brand new camera… I’m just kidding, although many people believe it is true.

For us, it means building an image from scratch.
that could be everything for a company, for an artist or a product. For us it’s painting a mental image, storyboard, and creative journey in our heads that come with a thousand variables and assumptions that must conclude with a great shooting day. This is where everything must be planned meticulously – we know the effort that each of our clients puts forth to make a production possible. To assure we get the wanted result each decision made days prior is important.

Such as who to work with, or choosing a day and time for the light, the location, the script, the art direction, props, the models, makeup, sound, equipment, optics, etc.

Together as a team we have spent more than 15 years directing projects and leading work teams – with more than 100 incubated brands and over 500,000 assets created for those brands. Our 50+ years of combined experience allows us to speak with clarity and confidence that we can achieve together with BRANDS who value and understand the importance telling their story, giving their products a place, its people a purpose, and its company a place in the marketplace…

We are fascinated about traveling in search of editorial stories, lifestyle, architecture, visiting restaurants and experiencing gastronomy from different places and countries, connecting with people who leave us thousands of memories.

For example to @pipealmonacid our audiovisual director, he is passionate about creating projects that are socially focused and sustainability driven, reaching communities with great respect and patience to capture their essence, their needs, their dreams and their fears – this to build documentary type audiovisuals that really do have a soul.