{"id":1700,"date":"2023-03-14T09:50:26","date_gmt":"2023-03-14T14:50:26","guid":{"rendered":"https:\/\/weareinstinto.com\/?page_id=1700"},"modified":"2026-05-29T10:19:25","modified_gmt":"2026-05-29T15:19:25","slug":"about-us","status":"publish","type":"page","link":"https:\/\/weareinstinto.com\/es\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"

Brand Development and Audiovisual Content Creation<\/h1><\/div>
<\/a><\/a><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>

What we think about BRANDS<\/strong><\/p>\n<\/div>

What a pleasure to be able to tell you about us and about what we do, however this time it will be a bit different, it would be best if we start by defining
\nwhat BRANDS are, or better yet, what brands are not.<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>

<\/i><\/i><\/span>CONTINUE READING<\/span><\/a><\/h4><\/div>
\n

Brands are not just a logo,
Brands are not a drawing,
Brands are not just a name,
Brands are not a label,
They are not just a product\u2026<\/p>\n

Brands are, from our point of view, the most
important asset of a company \u2013 because it includes
ALL OF IT, from its processes, products,
services, its reason for being, its people, its values, the way
it communicates and of course the construction of a
visual identity that will bring it to life and on which it will build
a relationship with its consumers.<\/p>\n

Let\u2019s think of an example that can help us understand
and to visualize this idea, let\u2019s try to imagine that we are going
sell sugar water\u2026 but also that it is not
crystalline and pure, actually it\u2019s the opposite, dark, thick and
effervescent. It doesn\u2019t seem like an easy challenge, right? Must have been
thousands who tried it, who have invested
in the machines, formulas, personnel, etc., but probably
There\u2019s only one you\u2019re thinking of right now\u2026<\/p>\n

That\u2019s how important the power of a brand is.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/span> \u2022 Colombia Office \u2022<\/span><\/span><\/span> <\/span><\/h2><\/div><\/div><\/div><\/div><\/div>
<\/span><\/a><\/span>
<\/span><\/div>

Juan Pablo Mej\u00eda<\/h4><\/div>

Founder<\/p>\n<\/div><\/div><\/div>

<\/span><\/a><\/span>
<\/span><\/div>

Juan Felipe Almonacid<\/h4><\/div>

Audiovisual Director<\/p>\n<\/div><\/div><\/div>

<\/span><\/a><\/span>
<\/span><\/div>

Ver\u00f3nica L\u00f3pez<\/h4><\/div>

Audio Marketing Director<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span> \u2022 Us Office \u2022<\/span><\/span><\/span> <\/span><\/h2><\/div><\/div><\/div><\/div><\/div>
<\/span><\/a><\/span>
<\/span><\/div>

Mateo Hoyos<\/p><\/h4><\/div>

Managing Partner | US Office<\/p>\n<\/div>

<\/a><\/a><\/a><\/a><\/div><\/div><\/div><\/div><\/div>
<\/span><\/a><\/span>
<\/span><\/div>

Madeleine Torres<\/h4><\/div>

Executive Producer USA<\/p>\n<\/div>

<\/a><\/a><\/a><\/a><\/div><\/div><\/div><\/div><\/div>
<\/span><\/a><\/span>
<\/div><\/div><\/div><\/div>

What we think about
PHOTOGRAPHY AND AUDIOVISUALS<\/strong><\/p>\n<\/div>

Let\u2019s talk a little more about another of our services
and let us explain about
audiovisual and photography \u2013 while at the same time why we are passionate about doing it.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>CONTINUE READING<\/span><\/a><\/h4><\/div>
They are not just a pretty camera,
\nThey are not just a photo or a simple video,
\nIt\u2019s not a finger on a trigger hoping that everything
\nis automatically perfect.<\/p>\n

It\u2019s not just a cousin who has a new brand new camera\u2026 I\u2019m just kidding, although many people believe it is true.<\/p>\n

For us, it means building an image from scratch.
\nthat could be everything for a company, for an artist or a product. For us it\u2019s painting a mental image, storyboard, and creative journey in our heads that come with a thousand variables and assumptions that must conclude with a great shooting day. This is where everything must be planned meticulously \u2013 we know the effort that each of our clients puts forth to make a production possible. To assure we get the wanted result each decision made days prior is important.<\/p>\n

Such as who to work with, or choosing a day and time for the light, the location, the script, the art direction, props, the models, makeup, sound, equipment, optics, etc.<\/p>\n

Together as a team we have spent more than 15 years directing projects and leading work teams \u2013 with more than 100 incubated brands and over 500,000 assets created for those brands. Our 50+ years of combined experience allows us to speak with clarity and confidence that we can achieve together with BRANDS who value and understand the importance telling their story, giving their products a place, its people a purpose, and its company a place in the marketplace\u2026<\/p>\n

We are fascinated about traveling in search of editorial stories, lifestyle, architecture, visiting restaurants and experiencing gastronomy from different places and countries, connecting with people who leave us thousands of memories.<\/p>\n

For example to @pipealmonacid<\/a> our audiovisual director, he is passionate about creating projects that are socially focused and sustainability driven, reaching communities with great respect and patience to capture their essence, their needs, their dreams and their fears \u2013 this to build documentary type audiovisuals that really do have a soul.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/span> \u2022 History and Clients \u2022<\/span><\/span><\/span> <\/span><\/h2><\/div><\/div><\/div><\/div><\/div>

14 years helping international companies create brands, leading production services, generate photography and video content
in the US – Mexico – Guatemala – Colombia – Argentina<\/p>\n<\/div>

14 years creating brands, production, photography and video content in USA, Mexico, Guatemala, Colombia, Argentina, and recently for european brands as eccholine and adidas<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Our Services<\/h1><\/div>
<\/div><\/div>
<\/span><\/a><\/span>

<\/span><\/div>Brand Books<\/p>\n<\/div><\/div><\/div>

For us, the most
\nimportant part of your company<\/p>\n<\/div><\/div><\/div><\/div>

<\/div><\/div>
<\/span><\/a><\/span>

<\/span><\/div>Photography<\/p>\n<\/div><\/div><\/div>
\n
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For us, it means building an image from scratch <\/span>that could be everything for a company<\/span><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>

<\/div><\/div>
<\/span><\/a><\/span>

<\/span><\/div>Video<\/p>\n<\/div><\/div><\/div>
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High quality video that connect thousands of people<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>

<\/span><\/a><\/span>

<\/span><\/div>Digital Graphic Content<\/p>\n<\/div><\/div><\/div>

Storytelling that touches human fibers within consumers<\/p>\n<\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div><\/div>\n

Want to start a new project?<\/p>\n<\/div>

Let\u00b4s Talk<\/h1><\/div>
Contact Us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n
<\/span><\/div><\/div><\/div>
<\/i>Whatsapp<\/span><\/a><\/div><\/div><\/div><\/div>
<\/div><\/div>

We follow our Instinct. We are passionate about media. Storytelling that touches human fibers. We strive to be the bridge between your mind and reality.<\/p>\n<\/div>

<\/a><\/a><\/a><\/div><\/div><\/div><\/div><\/div>

COLOMBIA
\n<\/b>CEO \u2013 JUAN PABLO MEJ\u00cdA LOPEZ
\n<\/span>ADDRESS<\/span>:
\n<\/span><\/b> CRA 6 # 10N-25 Casa 43 La Reserva
\nCELL<\/b>:<\/span>
\n+57 3005658152
\nCORREO:<\/b><\/span>
\n<\/b><\/span><\/span><\/span>DIRECCION@WEAREINSTINTO.COM<\/a><\/p>\n

USA
\n<\/b>BROOKLYN, NEW YORK<\/span><\/p>\n

MATEO HOYOS
\n<\/span>PARTNER \u2013 US OFFICE<\/span>
\n<\/span><\/p>\n

MATEO@WEAREINSTINTO.COM<\/span><\/p>\n

EL SALVADOR
\n<\/b>FABRIZZIO ANTONIO MART\u00cdNEZ
\n<\/span>DIRECTOR OFICINA EL SALVADOR<\/span>
\n<\/span><\/p>\n

FABRIZZIO@WEAREINSTINTO.COM<\/span><\/p>\n

CELL<\/b>:<\/span>
\n+50374689838<\/p>\n

MEXICO CDMX
\n<\/b>SEBASTI\u00c1N CARBONEL
\n<\/span>OFICINA MEXICO<\/span>
\n<\/span><\/p>\n

SCARBONEL@WEAREINSTINTO.COM<\/span><\/p>\n

CELL<\/b>:<\/span>
\n+525516103071<\/p>\n<\/div><\/div><\/div>

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