Brands are not just a logo,
Brands are not a drawing,
Brands are not just a name,
Brands are not a label,
They are not just a product…

Brands are, from our point of view, the most
important asset of a company – because it includes
ALL OF IT, from its processes, products,
services, its reason for being, its people, its values, the way
it communicates and of course the construction of a
visual identity that will bring it to life and on which it will build
a relationship with its consumers.

Let’s think of an example that can help us understand
and to visualize this idea, let’s try to imagine that we are going
sell sugar water… but also that it is not
crystalline and pure, actually it’s the opposite, dark, thick and
effervescent. It doesn’t seem like an easy challenge, right? Must have been
thousands who tried it, who have invested
in the machines, formulas, personnel, etc., but probably
There’s only one you’re thinking of right now…

That’s how important the power of a brand is.